"From Residue to Resource"is more than just a slogan for Hera...
It epitomises the whole culture of Hera Holding. This year they wanted their new year's corporate gift to place emphasis on sustainability, above all else...they brought in CICLUS who present them Hera's Eco-Champagne Packaging.
Real reuse!
Inspired by the newspaper baskets a friend's mother make in 1997, CICLUS is a sustainable design project starts by a Brasilian industrial and graphic designer, Tatiana Guimarães who extend the life cycle of materials by turning them into new + more interesting objects.
The box which is a carrying case for the cava bottle has a wooden outer packaging that slides off to reveal the cardboard inside and cava bottle. With a "hidden compartment" below the cava where the electrical components for the lamp are stored, this wee cardboard box comes off and transforms into the base of the lamp, where the wooden structure become the lamp shade.
Sliding off the wooden structure of the Eco-Champagne Packaging gives u a rectangular cardboard container.
The cardboard container with champagne attached to a removable rectangular box below it.
The rectangular box with its contain revealed.
The light source base + wooden shade fixed to reveal a beautiful light-fixture.a+. ciclus via via
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